Rimsly

Don’t know about you, but I am the kind of person who always buys popcorn at the movies. Yes, that ridiculously expensive paper bucket of overly salted corn, which is worth maybe 50 cents. And each time, I spend 10 minutes at the bar struggling to choose the bucket of the right size.  Seriously, it’s impossible. Small seems like it’s not enough; the middle is okay but kinda pricey for its size; the big one is a nice deal, but I definitely don’t need that much. Or maybe I do… Long story short, I always end up buying the large one, even though I never finish it.  And every time, I ask myself: why do I keep doing something so stupid?  That, my friends, is all because of the dirty psychological tricks that marketers pull off on us in order to sell us their stuff. This particular trick is called the decoy effect, and it makes people instinctively pick an option if it looks significantly better than the other one. Those tricks are very popular and you can find them in pretty mu...