Rimsly

It’s a topic on everyone’s lips at the moment,  COVID-19, and how to move forward with it, not only on a human level, but on an economic level too.  While consumers are forced to stay home due to the global pandemic, it’s obvious that consumer needs are changing. Some industries have found themselves in high demand, while others are pushed to find new and creative ways to reach the market. So what does it mean for the performance marketing industry? Although we can’t predict the full economic consequences during this crazy time, there is still the opportunity to work with profitable offers. Most people are complying with the #stayathome movement and spending more time online, but does this convert to conversions and profit? We see that some verticals are thriving more than others during COVID-19. DATING With the world in lockdown, people are craving social interaction in their isolation, which is one of the reasons Dating continues to be our strongest vertical. We believe that...