Discrepancy: Where Does It Come From And What to Do About It?
Discrepancy is one of the things that frustrates affiliates the most. We’ve talked to our support team to find out why it occurs and if there’s a chance to minimize it. Many people blame the discrepancy on the bot traffic, but that’s not the only reason why it can occur. In fact, the discrepancy of up to 20% is considered normal. Moreover, according to our recent experiment , the quality of PropellerAds’ traffic is above average compared to our competitors. But data accuracy is crucial for campaign optimization, so it’s important to understand what fuels it and what you can do to improve it. What is a discrepancy? As you know, campaign stats like clicks, impressions, and conversions are registered in more than one place. For example, this data can be found in the ad network where you buy traffic, the CPA network where you got the offer, and an external tracking software if you use one. When those stats differ (for example, you see 5311 in PropellerAds and 4170 in your tracker), we...